Maximum Retail Price(MRP)

MRP (maximum retail price) and Celebrity advertisement factors:

Do you remember the celebrity who advertises that product you last purchased or was it due to some thing else i.e.: price and quality? The experts think that any product will sell if endorsed by a celebrity may be a cricket player of a film star. The product may sell initially but drop down to the nadir very soon. Take for example the Versa car endorsed by the top ranking Hindi film stars but how manyVersa have you seen on the roads? Have you seen any good car with MRF tires? Companies who hire them pay a heavy amount and that the poor customer has to pay for it. The MRP is very confusing, you can bargain because the profit margin is so huge or else how come some retail shops sell three shirts free if you purchase one? Same also true with paste, talc powder, soaps, shampoo detergent powders etc. There the Chinese’s products score over Indian products because they do not spend money for advertisement in India. Open your mobile you will find the battery is made in China may be the whole set is made in China!!
Once the product sells there is no point in spending so much for the ads. You will be surprised to know the maximum selling shaving cream in India is not known to any celebrities. It’s only the immature people who get swayed away by the ads and not the matured ones. There is a difference between good ad and sell of product. The best model is that dog and a kid who made Hutch famous not any celebrity. So a creative ad is more important than roping in some actor or actress for millions. I hope the ad world people should give a thought to this idea and pass on the profit to it’s customers.